Privacy Policy

1. Who We Are

Along Those Lines operates the website alongthoselines.co.uk and is a business established in the United Kingdom. We are the data controller responsible for the personal data you provide to us through our website.

If you have any questions about this Privacy Policy or would like to exercise your legal rights, you can contact us using the details below:

Email: hello@alongthoselines.co.uk

Website: alongthoselines.co.uk

2. The Personal Data We Collect

Depending on how you interact with our website, we may collect the following personal data:

Name
Email address
Telephone number
Billing and delivery addresses
Order and purchase history
Payment information (processed securely by third-party payment providers)
Account information (if you create an account)
Marketing preferences
Customer service enquiries and communications
Technical information such as your IP address, browser type, operating system, device information and website usage data collected through cookies and similar technologies

We do not store your full payment card details.

3. How We Collect Your Data

We collect personal data:

Directly from you when you place an order, create an account, contact us or subscribe to our marketing emails.
Automatically through cookies and similar technologies when you browse our website.
From trusted third-party service providers where necessary to process payments, prevent fraud or fulfil your order.

4. How We Use Your Personal Data

We use your personal data to:

Process and deliver your orders.
Provide customer support.
Manage your customer account.
Send order confirmations, delivery updates and other service communications.
Respond to enquiries and resolve customer issues.
Send marketing communications where you have given your consent or where permitted by law.
Improve our website, products and customer experience.
Analyse website performance and visitor behaviour.
Prevent fraud, maintain website security and investigate misuse.
Comply with legal, tax and accounting obligations.

5. Our Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases:

Purpose Legal Basis

Processing and delivering your orders Performance of a contract

Managing your customer account Performance of a contract

Providing customer support Performance of a contract

Sending service communications Performance of a contract

Sending marketing emails Consent (or where permitted under applicable law)

Improving our website and services Legitimate interests

Website analytics and performance Legitimate interests and, where required, your cookie consent

Fraud prevention and website security Legitimate interests

Tax, accounting and legal compliance Legal obligation

Where we rely on legitimate interests, we carefully consider and balance any potential impact on your rights and freedoms.

If you choose not to provide certain personal information that is required to process an order, we may be unable to fulfil your purchase or provide the requested services.

6. Sharing Your Personal Data

We only share your personal data where necessary to operate our business and provide our services.

This may include:

Gelato (our print-on-demand fulfilment partner)
Wix (our website hosting and ecommerce platform)
Wix Payments and any other secure payment providers that you choose to use when placing an order (such as Apple Pay or Google Pay, where available).
Delivery companies responsible for shipping your order
Professional advisers, including accountants, insurers and legal advisers
Government authorities, regulators or law enforcement agencies where required by law

All third-party providers are required to process your personal data securely and in accordance with applicable data protection laws.

We do not sell your personal data to third parties.

7. International Transfers

Some of our service providers operate internationally or use global infrastructure, which means your personal data may be processed outside the United Kingdom.

Whenever personal data is transferred internationally, we ensure appropriate safeguards are in place in accordance with UK data protection law. These safeguards may include the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, adequacy regulations, or other approved transfer mechanisms recognised by the Information Commissioner's Office (ICO).

These safeguards are designed to ensure your personal data continues to receive a level of protection equivalent to that required under UK law.

8. How Long We Keep Your Data

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with legal, tax and accounting obligations.

Typical retention periods include:

Order and financial records: up to 6 years.
Customer service enquiries: normally up to 3 years after the enquiry has been resolved.
Marketing subscriptions: until you unsubscribe or withdraw your consent.
Customer account information: until you request deletion or the account becomes inactive for an extended period, unless we are legally required to retain certain information.
Website analytics data: retained in accordance with our analytics providers' retention settings.

9. Keeping Your Information Secure

We take appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, misuse, disclosure or alteration.

As a small independent business, we combine our own security practices with those provided by trusted service providers such as Wix and Gelato.

These measures include:

Secure encrypted website connections (HTTPS).
Strong password practices and two-factor authentication where available.
Restricted access to personal information on a need-to-know basis.
Secure third-party payment processing.
Regular software and security updates where appropriate.

Although no online system can ever be completely secure, we take reasonable steps to protect your personal information.

10. Marketing

We will only send you marketing communications where you have chosen to receive them or where permitted under applicable law.

You can withdraw your consent or unsubscribe from marketing emails at any time by:

Clicking the unsubscribe link in any marketing email.
Contacting us at hello@alongthoselines.co.uk.

Opting out of marketing communications will not affect service emails relating to your orders.

11. Cookies

Our website is hosted on the Wix.com platform. Wix uses cookies to provide, secure and improve its services. You can learn more about the cookies used by Wix by visiting the Wix Support Centre.

Our website uses cookies and similar technologies to:

Keep the website functioning correctly.
Remember your preferences.
Analyse website traffic and performance.
Improve your browsing experience.
Support advertising and marketing where you have provided your consent.

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

12. Your Rights

Under UK data protection law, you have the right to:

Access the personal data we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of your personal data in certain circumstances.
Request restriction of processing.
Object to certain processing activities.
Request transfer of your personal data to another organisation where applicable.
Withdraw your consent at any time where processing is based on consent.
Not be subject to solely automated decision-making that produces legal or similarly significant effects.

We aim to respond to all valid requests within one month.

If you have any concerns about how we handle your personal data, we would appreciate the opportunity to address them first. However, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Website: https://www.ico.org.uk

13. Children's Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal data from children.

If we become aware that we have collected personal data from a child without appropriate consent, we will take reasonable steps to delete that information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements or the services we use.

Any updates will be published on this page, and the "Last updated" date at the top of this policy will be revised accordingly. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data.

If you have any questions about this Privacy Policy or how we process your personal data, please contact us:

Email: hello@alongthoselines.co.uk

Website: alongthoselines.co.uk